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Start a band email list
By admin | April 18, 2008
Welcome to the Friday Musician Marketing Tip!
On this page I’ll share some quick insights which musicians can use to promote themselves on the internet.
One of the most obvious, and yet neglected tools for Musicians and bands is the email list.
Here is why…
What does a musician need to do?
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A musician needs to get more gigs
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A musician needs more audience at their gigs
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A musician needs to sell more CDs
Creating a whiz bang, flashy website and providing great audio samples will help, but they won’t do these things.
If you have a band that has been around for a while, more than likely you have a fair amount of people who will come regularly to your gigs if they hear about them.
But….If they don’t know you are playing – they won’t come!
Usually gig guides that are published in newspapers are the only way that regular followers of bands will get to hear about them, however just imagine..
On Thursday night, when Jane is thinking about something to do on the weekend… An email arrives…
Her thought process goes like:
“Oh one of my favourite bands “yourbandnamehere” is playing Saturday night – maybe I’ll ring my friend and see if she wants to go….”
If however, Jane is just looking through the gig guide, her thought process is:
“Oh.. I see that “yourbandnamehere” is playing Saturday night, hmm but then there is “Someotherband” playing, and they are pretty good too. Hmm. There is also “Somethirdband” playing as well somewhere else. Maybe I’ll ring my friend and see if she wants to go out.
You can see how Jane’s thought process works. In the first scenario, Jane is almost certain to make it to your gig. In the second scenario, Jane might make it to your gig – if you are lucky!
If you have a couple of hundred Janes, or better a couple of thousand on your email list, you can be guaranteed that when you do a gig and send out your reminder email, then you will be almost sure to get an audience at your gigs.
These days, agents love bands with email lists. If you have a list of over 1000 local people who have signed up to your list, then you are far more likely to get regular work through agents.
You are also far more likely to get private work, as people who might be looking at a band for a wedding or private function on your list are more likely to remember you and your band if you regularly email your list.
An email list is an essential part of your marketing strategy as a musician. It isn’t that hard to implement, and you can visit this page and follow the links for some email services that I recommend to help you build your list.
So How do you build a list?….. There will be heaps more ideas at this website for list building strategies coming up soon - so subscribe to this blog for more…
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Topics: Friday Musician Marketing |