« Don’t assume what your market wants | Home | Power of Article Marketing »
Band Website URL’S
By admin | April 25, 2008
A Simple marketing strategy for bands and musicians which is so commonly overlooked is this one:
have a website address that is easily memorable!
I’ve been to many gigs in the past, and the band members will say something on stage like “we’ve got a website - you can find us in google or on myspace”.
Instead of:
“Check out mybandname.com for details of our next gigs - we’d love to see you there”
even if all you’ve got is a myspace band page (which really is a fine starting point for a band) then all you need to do is get yourself an easily memorable domain name and redirect it to your myspace page.
This strategy will cost you around $10 per year, and about five minutes to set up (assuming you already have some sort of webpage)
tips:
- don’t go for domains with hyphens or anything - they are difficult to say out loud on stage.. which is where you really want to promote it
- Try and get a .com domain if you can - 80% of all websites use this extension. Others are not as well known or understood.
- Go as simple as you can, don’t try to be too clever!
Ideally, the website address you want is:
www.yourbandname.com
If you can’t get it then try something like
www.yourbandnametheband.com
or even
www.yourbandnamemusic.com
A domain name costs around $10 a year - and if this is your only marketing strategy it will work, as long as your music is good and people enjoy your gigs of course!
If you enjoyed this post, make sure you subscribe to my RSS feed!
Topics: Friday Musician Marketing |