« Start a band email list | Home | Band Website URL’S »
Don’t assume what your market wants
By admin | April 22, 2008
If I could say what is the MOST IMPORTANT insight I’ve gained in the last two years (while simultaneously learning marketing and building my music publishing business
Don’t ASSUME you know what the market wants!
If you think you know what your market wants - through informally talking to people and working in your own industry.. then most likely you don’t!
You probably only have a vague idea… I know that I did when I started!
So how do you find out what the market wants?
1) Keyword research
Keyword research has to be the biggest single advantage that the internet has over almost any other marketing and distrubution medium! You can tell exactly what people write into search engines and you can tell how many websites are competing on those keyword phrases.
Of course you can find out limited data from free tools like the Overture Keyword Tool, and the Google Adwords Keyword Tool, but I’ve been recently using a new keyword tool called Micro Niche Finder which gives me amazing level of data on what people type into search engines.
Using this tool I’ve been able to write targeted blog posts which answer very specific questions and gets me absolutely amazing amounts of free traffic.
Since using this tool… organic traffic has doubled on some of our blogs!
2) Customer Surveys
There are some free tools that I highly recommend when it comes to finding out what your market wants.
one is Zoomerang.com - They allow you to do a free survey (which is great if you already have an existing mailing list and you just need to know a litle bit of data and see if a new product is worthwhile persuing.
There are a number of other survey services out there which I’m currently trying out, and I’ll let you know more about them when I’ve tried them fully!
If you enjoyed this post, make sure you subscribe to my RSS feed!
Topics: Tuesday Marketing Insight |