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Music Sales Copy
By admin | May 13, 2008
Good musicians have excellent sales copy for their music.
What is sales copy?
Sales copy is text that sells.
Your Band Bio is Sales Copy.
You Band Webpage is Sales Copy.
Your CD Description, that you put on your website is Sales Copy.
Your Track Description, that goes in the Tags inside an mp3 file, is Sales Copy.
Every single word that is related to your music is sales copy. It has to sell your music!
You may feel that your music will sell itself… but if no-one listens to it, then it will never get that chance!
To get a good idea on words that may help selling your music try this.. load up i-tunes, and browse around every different type of music. I find that the “i-tunes essentials” usually has well written descriptions, as these are trying to sell you large collections of an artists work. Also the “Album Reviews” are usually well written descriptions that help to sell the music.
What phrases do they use to establish the musicians credibility?
What words do they use to describe the music?
How do they entice you to stay on the page and click on tracks to play the samples?
If you let your eyes not read it fully, but just glance at it, what are the words that stand out?
I spend many hours searching through i-tunes looking at the sales copy that is written - try it, you’ll find some great ideas for how to write good text for your music!
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Topics: Tuesday Marketing Insight |