Tuesday Marketing Insight
Music Sales Copy
Tuesday, May 13th, 2008Good musicians have excellent sales copy for their music.
What is sales copy?
Sales copy is text that sells.
Your Band Bio is Sales Copy.
You Band Webpage is Sales Copy.
Your CD Description, that you put on your website is Sales Copy.
Your Track Description, that goes in the Tags inside an mp3 file, is Sales Copy.
Every single word that is [...]
Unique Selling Propositions in Music
Tuesday, May 6th, 2008A Unique Selling Proposition - theres a complicated marketing term, isn’t it!
This is a term that I’ve learned a lot about through my reading and marketing training that I’ve been doing recently.
If you think about it this is something that is a basic fundamental for all musicians, or anyone who is wanting to promote themselves.
There [...]
Power of Article Marketing
Tuesday, April 29th, 2008I’ve been researching and working very hard on one particular traffic strategy recently.
Its called Article Marketing - and it is one traffic strategy that many successful entreprenuers use to drive traffic to their websites, and ultimately make more money on the internet.
What you need to do is create short articles, and then allow them to [...]
Don’t assume what your market wants
Tuesday, April 22nd, 2008If I could say what is the MOST IMPORTANT insight I’ve gained in the last two years (while simultaneously learning marketing and building my music publishing business
Don’t ASSUME you know what the market wants!
If you think you know what your market wants - through informally talking to people and working in your own industry.. then [...]
Four Types of Web sites
Tuesday, April 15th, 2008Welcome to the Tuesday Marketing Insight.
On Tuesday, Every Tuesday I’ll be sharing with you my marketing insight for the week. I’ve done so much reading and study on marketing and internet marketing, and I see so many mistakes being made all the time when people start internet marketing for the first time.
At first, we all [...]
Welcome to Kevin Tucks Marketing Web Log!
Sunday, April 13th, 2008Welcome to the first ever post of my marketing web-log!
This page will be about all the things listed in the title….
Music - I’m a passionate Muso and I’ve played all sorts of music from Grunge Rock Bands to Symphony Orchestras!
Marketing - I’m really into marketing.. My personal library of marketing books is huge.. but I’m [...]